In the Field: Petzl in Hollywood
Today was an interesting day of learning about how some of our Petzl product get used in really cool alternative markets and applications.
News
DIEJ and the Alta Group
DIEJ
Diversity Inclusion Equity Justice
I like JEDI because we can all relate to Yoda if you know Star Wars, but I have come to believe the letters should be switched to better reflect how it affects our thoughts and practices.
DIEJ and the Alta Group
DIEJ
Diversity Inclusion Equity Justice
I like JEDI because we can all relate to Yoda if you know Star Wars, but I have come to believe the letters should be switched to better reflect how it affects our thoughts and practices.
Lee Vining Canyon – Rare California Ice
Justin: Yo Scott, what did the Sierra Mountain Guide trip report say on their last update?
Me: Looks like the ice is forming and hike is filled in and packed down so no need for show shoes… but a weird warming trend coming through…
Me: As long as it keeps freezing up at night we should be good!
Lee Vining Canyon – Rare California Ice
Justin: Yo Scott, what did the Sierra Mountain Guide trip report say on their last update?
Me: Looks like the ice is forming and hike is filled in and packed down so no need for show shoes… but a weird warming trend coming through…
Me: As long as it keeps freezing up at night we should be good!
Alta Group, Inc. – Sustainability
For the first time in almost two years everybody in the Alta Group, Inc. got together for what is normally our annual sales/planning meeting. Oh, how we missed being in person together. Two years of meeting as a group via Zoom has been rough, as you all know…
During these meetings we discussed many topics including our budget, brand planning, SWOT (Strengths, Weaknesses, Opportunities and Threats), travel planning, goals, Mission Statement, Strategic Plan, and a whole lot more.
Alta Group, Inc. – Sustainability
For the first time in almost two years everybody in the Alta Group, Inc. got together for what is normally our annual sales/planning meeting. Oh, how we missed being in person together. Two years of meeting as a group via Zoom has been rough, as you all know…
During these meetings we discussed many topics including our budget, brand planning, SWOT (Strengths, Weaknesses, Opportunities and Threats), travel planning, goals, Mission Statement, Strategic Plan, and a whole lot more.
The Alta Group and Philanthropy
When Roody Rasmussen started the Alta Group, Inc. in 1993 Philanthropy was part of the DNA. Myself and Dave Allan, along with the rest of the Alta Group have continued that tradition every year. Our goal is 1% of gross revenue is to be donated to non-profits and other organizations in need. We feel gross revenue is a better goal than some sort of % of profit. Profit is too easily manipulated.
The Alta Group and Philanthropy
When Roody Rasmussen started the Alta Group, Inc. in 1993 Philanthropy was part of the DNA. Myself and Dave Allan, along with the rest of the Alta Group have continued that tradition every year. Our goal is 1% of gross revenue is to be donated to non-profits and other organizations in need. We feel gross revenue is a better goal than some sort of % of profit. Profit is too easily manipulated.
Why we have Pro and Sport sides of our website
Why have a Professional side and a Sport side of your website?
Good question. The Alta Group was born from the passion of outdoor adventure. The majesty of the mountains and all the soul enhancing opportunities they provide is the DNA of our group. All of the manufacturers that we have represented over the past 28 years provided the best products for all enthusiasts to enjoy the outdoors safely and comfortably while offering the best performance for their pursuits. We stand by that today.
