Interview by Steven Masters
When Alta Group was approached in 2020 with the opportunity to work with Crazy Creek , my brain said “Sweet, Crazy Creek makes legendary chairs!” But my body chimed in “you know you’re not in your 20s anymore, do you really want to sit on the ground?” Mind over matter though, right?
For the first time in almost two years everybody in the Alta Group, Inc. got together for what is normally our annual sales/planning meeting. Oh, how we missed being in person together. Two years of meeting as a group via Zoom has been rough, as you all know…
During these meetings we discussed many topics including our budget, brand planning, SWOT (Strengths, Weaknesses, Opportunities and Threats), travel planning, goals, Mission Statement, Strategic Plan, and a whole lot more.
For the first time in almost two years everybody in the Alta Group, Inc. got together for what is normally our annual sales/planning meeting. Oh, how we missed being in person together. Two years of meeting as a group via Zoom has been rough, as you all know…
During these meetings we discussed many topics including our budget, brand planning, SWOT (Strengths, Weaknesses, Opportunities and Threats), travel planning, goals, Mission Statement, Strategic Plan, and a whole lot more.
When Roody Rasmussen started the Alta Group, Inc. in 1993 Philanthropy was part of the DNA. Myself and Dave Allan, along with the rest of the Alta Group have continued that tradition every year. Our goal is 1% of gross revenue is to be donated to non-profits and other organizations in need. We feel gross revenue is a better goal than some sort of % of profit. Profit is too easily manipulated.
When Roody Rasmussen started the Alta Group, Inc. in 1993 Philanthropy was part of the DNA. Myself and Dave Allan, along with the rest of the Alta Group have continued that tradition every year. Our goal is 1% of gross revenue is to be donated to non-profits and other organizations in need. We feel gross revenue is a better goal than some sort of % of profit. Profit is too easily manipulated.
Although I probably had the shortest tenure as FNG in Alta Group history (3 months, thanks Scott!), I’m still only 9 months into the job. Making a career change to a new job at a new position in the Alta Group comes with certain growing pains, but I feel with the challenges come great opportunities.
I’ve kept the badges from every tradeshow I’ve been to. Weird, I know!
Tradeshows...
I have been attending the various tradeshows within the Outdoor Industry for 30 years or so. For the past 25 years as a sales rep, the 5 years before I attended as a Vendor (Sundog if you remember) and a buyer (The North Face and Vertical Club (Yes, Club, not World yet)).
